On August 8, Jinyun Client reported that the "Longyuan Farming Heart" practice group of our School of Management carried out social practice in Lanzhou。"Longyuan Farming Heart" practice group combined with the knowledge, in-depth field, in view of the current product sales difficulties faced by enterprises, with new media technology for enterprise marketing advice, with practical actions to help rural revitalization。

The original report reads as follows:

Empowering rural revitalization with new media Students of Tianjin University of Commerce carry out social practice in Lanzhou

Tianjin University of Commerce College of Management logistics management students recently established the "Longyuan farming heart" practice group, combined with the knowledge, in-depth field, in view of the current product sales problems faced by enterprises, with new media technology for enterprise marketing advice, with practical actions to help rural revitalization。

Members of the practice group conducted field research in Lanzhou Jingye Trading Co., Ltd. and Gansu Bailu Grass Industry Development Co., LTD., Xigu District, Lanzhou City, Gansu Province。On the basis of the understanding of the product characteristics, processing and production processes and sales status of the two enterprises，Under the guidance of the teacher，On the one hand, the team increased the number of basic fans for the enterprise through live broadcasting，Accumulated 5 live broadcasts，Nearly 7000 page views，It was watched more than 5,000 times，More than 10,000 likes，Live recommendation rate reached 74%;On the other hand, through the product characteristics, business philosophy and other content condensed，Combined with live footage shooting and production of short videos，Post the video on the company's official account，To expand the visibility of the company，Attract more potential customers。Up to now, the practice group has put 12 short videos on the accounts of the two companies, with a total of nearly 6 views.5万次。

The short video works made by the members of the practice group were highly recognized by the leaders of the two companies。Since the operation of the new media platform needs to invest long-term time and energy to achieve better results, the practice group will establish a long-term mechanism in the new media operation of the two enterprises in the later stage, and open a new situation for the marketing of the enterprises through long-term efforts, so that good agricultural products can go out and drive rural revitalization。(Tianjin Daily reporter Jiang Ning)